Digital Transformation is a process to integrate digital technologies into all the strategies implemented by a company.
It is now a necessity: the internet and its users are constantly evolving. At the time of the digital revolution, the different technologies hold a place essential in the business world. Each of them must be able to modify its business model to include digital tools and remain competitive in eyes of its customers.
Implementing a digital transformation strategy also helps to understand new behaviors and new practices that are emerging, and to respond to them. Digital transformation is a process that involves rethinking the entire organization of the company to integrate new digital technologies into its activities. This transformation is part of a corporate strategy, which aims to optimize the process to increase performance. Among them, the customer experience, the fluidity and the speed of processes. It is a profound renewal for the company which must reinvent itself.
The digital transformation of companies is no longer an option. These latter must
now wondering how they will manage their teams during the transformation
They must review:
• Their way of processing, classifying and sorting data.
• Their way of exploiting and analyzing the DATA.
Each company must also rethink its entire working methods. The tools, workstations (for example by adding connected objects), processes and the overall organization must be reviewed in their entirety, and modified if necessary. It must therefore teach its employees to make full use of the technologies information and communication (ICT) and digital media. Finally, the whole company personnel must take into account the disappearance of spatial barriers and time constraints and being able to master the cloud.
Businesses must mutate and digitize their services to succeed in their transformation digital. Initiating transformation does not happen overnight. Several knowledge must be integrated into the company for the transformation to be successful:
• On the marketing level: inbound marketing, automation, social selling... Any project of
transformation involves mastering the different players in the digital strategy.
• On the commercial level: the customer relationship must be improved and take into account the different customer prospecting and retention levers. The customer relationship is more and more often from a distance. The challenge is therefore to offer a personalized user experience even though there is no longer any physical interaction. B2B salespeople, for example, will need to gradually switch to digital prospecting.
• In terms of human relations: the company's HR must be able to attract, to train and retain the talents essential to the proper functioning of the company. Of moreover, digital tools are revolutionizing managerial practices and processes exchange and reporting.
Successful digital transformation cannot be improvised.
Before starting the digital transformation of your company, it is essential to think carefully about its needs. This tactic is key to success. It is therefore necessary to select the tools that are useful to you.
It may therefore be essential to follow certain training courses to better master the intricacies of each tool.
Digital transformation in 7 steps:
- Digital vision
Management must establish a common vision of Digital Transformation. The goal is to understand the stakes of this transformation before applying it in order to know in which direction you are going.
Some of your collaborators are not quite up to date with the news technologies. So they have to be trained. The goal is to understand the digital world.
- Internal reorganization
Digital Transformation is always accompanied by a multitude of projects to be implemented. place internally. This is the job of HR. It is necessary to organize an overhaul of the organization, establish the hierarchy, the role of employees, the management, the working environment, the briefings and the emergence of skills. The objective this time is to prepare the organization has a horizontal and collaborative dimension.
- Collaborative work and mobility
The goal is to increase productivity by sharing knowledge and skills. This is the stage where you have to involve your employees as much as possible in different projects. It's necessary work as a team by speeding up production and decision-making. It is also necessary think about new forms of work. Mobility being one of the strong symbols of Digital Transformation, it suggests a global transformation of the modes of work. This is already the case with the development of teleworking.
- The customer
You have to think like him. Digital Transformation provides access to a multitude of customer data. Why not use it to understand your customer and optimize its business model?
- digital marketing
Digital marketing or digital marketing is one of the main pillars of the Digital Transformation. Among the tools of digital marketing, we find many obviously websites, mobile sites, social networks or even smartphone apps. We can also talk about emailing, natural referencing (SEO) or paid referencing.
- The emergence of data
It is necessary to collect the data necessary for the advancement of the needs detected. Thanks to these data, you can consider new processes. You have to test them, refine them and progress until you finalize your first offers and then share through APIs (Application Programming Interfaces).